Shashank seated in a wooden chair, hands together, in a lamp-lit room.

Course · Business Launchpad

Business Launchpad

Don’t start a business because you watched a reel. Start one because you know what you are willing to give up for it, and you are in it for the long haul.

In English
15 modules

₹999inclusive of all taxes

Enroll now See the 15 modules

Avail student discount

Why business

Most courses on starting up begin with the idea. This one begins with you

Don’t start a business because you watched a reel. Nothing about business is cool. It is daily slogging and execution, and it will test you in ways you cannot imagine. The future of your business does not depend on how you deal with the good days. It depends on how you deal with the bad ones.

I learnt that the expensive way. At 24, I started my first company. A year or two in, I had to admit something harder than failure. I hadn’t built a business. I’d just given myself a job, with no boss and nobody to blame but me. So I shut it down. It took me ten years to establish myself as an entrepreneur.

So this course does not start with the idea. It starts with why you want to do this, what you are willing to sacrifice, how much risk you can actually carry, and whether you are okay looking foolish in front of people. Only then does it get to ideas, validation, the business model, co-founders, costs and pricing, marketing, sales, the team, competition and money.

None of it is theory. I am a bootstrapped founder. No investors, nobody to answer to but my customers. I am still running my businesses while I teach this, and most of what is in here I learnt by getting it wrong first.

Shashank, seated, looking into the room.

The three fears

What stops most people from starting is not the lack of an idea. It is fear, of three very ordinary kinds

Every one of them is real. None of them is a reason to never start

Judgement

What will people say if it does not work. Your family may not understand, and where there is genuine love there is genuine concern. Hear it. Then decide for yourself.

Failure

The fear of failing and looking foolish. You will do both. Be okay with it, and get up quickly, because success comes down to how fast you rise.

Security

The fear of letting go of the salary. Define your worst case, know your runway, keep twelve months aside, and the fear becomes a number you can plan for.

How quickly you recover from failure decides how successful you eventually become

The curriculum

From your first doubt to your first hire

Fifteen modules, from whether you should start at all, to costs, co-founders, sales and the team. Every one ends in lessons you can act on

Enroll now, ₹999

01
Why Start a Business
- Business is a loop: learn, fail, unlearn, repeat, every day.
- Success comes down to how quickly you rise from failure.
- Know what you’ll sacrifice, and give it at least five years.
02
Know Yourself
- You will fail and look foolish, be okay with both.
- A sales mindset, basic numbers and people skills are non-negotiable.
- Avoid analysis paralysis, decision speed drives outcomes.
03
Risk Appetite
- Define your worst case before you start.
- Keep an emergency fund of at least 12 months.
- Know your runway, and your partner’s risk appetite too.
04
What Kind of Business
- Match the business’s risk to your own risk appetite.
- A business earns while you sleep; otherwise you’re self-employed.
- Trust is the hardest thing to build, and it’s what makes a brand.
05
Finding Ideas
- Ideas are a commodity in the AI era, execution wins.
- Always ask first: is there demand?
- Riding an existing wave beats creating demand from scratch.
06
Validating Ideas
- Size the market, it sets the ceiling on what you can build.
- Validate with 25–100 real buyers, you don’t need a business yet.
- Pitch your idea in 45–60 seconds: problem, solution, why it works.
07
Business Model & Company Type
- The wrong business model won’t scale, however big the market.
- Asset-light models scale faster than asset-heavy ones.
- Proprietorship, partnership, LLP or private limited, choose by size and control.
08
Co-founder & Equity
- Find co-founders with complementary skills.
- Meet them 5–8 times and check the chemistry before giving equity.
- Equity follows skills and money.
09
Building the Product
- A product must solve a problem to sell again and again.
- Start with the customer: persona, real conversations, patterns.
- Pivot if customers reveal a bigger pain point.
10
Costs & Pricing
- Know your monthly break-even, below it, you’re burning money.
- Margin is the most important number in a business.
- Price creates perception, find the sweet spot and protect your margin.
11
Go-to-Market
- Pick one lead benefit, it decides your whole GTM.
- Use marketplaces to get discovered; build your own channel to own the customer.
- Spend only where you can track and measure.
12
Marketing
- Marketing generates leads; sales qualifies and converts them.
- The funnel today: attention, credibility, desire, action.
- Every piece of content needs a hook, impact and soul.
13
Sales
- Be a doer: do, fail, learn, repeat.
- Whoever calls first wins the sale.
- Build credibility: be the face of the brand.
14
Team & Culture
- A bigger business needs a team.
- Hire hungry people who are okay with chaos.
- Create mini leaders who can take independent decisions.
15
Competition & Finance
- Competition is good, it shows you the roadmap.
- Your edge must be hard to copy: service, how customers feel, trust.
- Track every rupee and manage working capital.

Why this one

Why I make the extra time to teach this

Why teach this when you are still running businesses?

Because it took me ten years to establish myself as an entrepreneur, and most of those years went into mistakes nobody warned me about. I started my first company at 24 with nobody to ask. I make the extra time for this so that you do not have to learn every one of those lessons the expensive way.

Where does it start?

With you, not the idea: your reasons, your risk appetite, your runway, what you will give up. Nothing about business is cool, and I would rather you heard that before you quit your job than after.

Do I need an idea before I start?

No. Ideas are a commodity now. Execution wins. Two modules are about finding and validating one, and you do not need a business to validate an idea. You need 25 to 100 real buyers, and a pitch you can say in under a minute.

Will it tell me whether to raise money?

It will tell you what each option costs you. Funding costs equity. Debt or revenue financing keeps you in control. I am old school about this, and I will tell you why, but the choice stays yours.

Who is teaching it?

Someone still doing it. A bootstrapped founder who started with a business that failed, and is running his businesses today while he teaches this. No fancy frameworks, just what has worked for me, the hard way.

FAQs

Questions, answered plainly

Including the ones where the answer is no

Is anything added on top of the ₹999?

No. ₹999 is inclusive of all taxes, so ₹999 is exactly what leaves your account. No processing fee, nothing to pay later.

Is this a course or a Coursecast?

A course. I teach it, module by module, from the basics: fifteen modules that cover every part of starting a business. It is the foundation. Deeper courses on each part of business will follow, and How to Sell, a Coursecast, is the first of them.

What language is it in?

English.

Is it live, or can I watch it whenever I want?

Recorded and finished. No fixed timings, no batch to keep up with. Watch it on your phone or a laptop, in pieces, as many times as you want.

How do I pay, and how do I get in?

Enroll now takes you to the checkout on the course platform. You pay and give your details there, land on a confirmation page, and log in with a one-time code on the mobile number you registered. No password.

Do I really get lifetime access?

Yes. One payment, no subscription, no renewal, no expiry date.

Can I get a refund if I don’t like it?

No, and we would rather say that plainly here than let you find out afterwards. The whole course is yours the moment you get access. The one exception is if we fail to deliver it to you at all. Read the module list and decide before you pay, not after.

Is there a certificate?

No. If a certificate is the thing you actually need, this is not the right purchase and you should keep your money.

Will this guarantee my business works?

No. Nobody can promise that honestly. What it will do is make you decide with your eyes open: what you will sacrifice, your worst case, your margin, and whether there is real demand, before you put your savings in.

The terms

What you get, and what you do not

Lifetime access

One payment. Yours to keep, with no subscription, no renewal and no expiry. If the course is updated later, you get the update at no extra cost.

Non-refundable

This is a digital course delivered in full on day one, so payment is non-refundable once access is sent.

One login, one person

Your access is for you. Sharing the login or re-uploading the videos anywhere ends the access without a refund.

No certificate, no placement

There is no certificate and no job guarantee. If that is what you need, this is not it, and you should not pay.

If something goes wrong

If your access has not arrived, write to us and we will fix it or return your money in full. That is the one case where a refund applies.

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